Las Palmas is now available in full. It is all part of a short film distribution experiment.
After it’s grand premiere in Cannes ”Las Palmas” turned into an internet phenomenon. With over 15 million views on youtube the trailer for the film was the third most popular trailer of 2011, in serious competition with all the Hollywood blockbusters. It then became a huge hit on the festival circuit, with 100 or so festivals (including Sundance), multiple awards and a teaser shown on The Tonight Show with Jay Leno. Pretty strange for a small scale indie flick from Sweden.
Together with a making-of documentary, “Las Palmas” is now finally released online.
Was that a real joint? Did she have a licence for the MC? What was the bill? Everyone wondering how “Las Palmas” was made can now relax.
We have a clear vision with this project. We see that short films have a tendency to get lost in the wide range of TV series and feature films. Shorts are not shown on cinemas and are hidden in the TV tableus. They lead a secret life on festivals, but they are not seen or heard of by a lot of people. The way it works with current distribution of shorts makes it hard for the majority of people to find them, other than by accident when zapping the TV channels. Shorts are not big business and does not get a lot of media coverage.
So what do we have here? We have a film that is not any film. A huge number of people have seen the trailer. It is a well known movie. But very few have actually seen the full thing.
We are trying out an alternative distribution method, putting the movie online ourselves, for everyone to watch and download for a small fee. No big distribution company, no big TV network stealing the rights, just do it ourselves methodology.
We are a small independent production company (one person with some assistants and hired crew now and then), with minimal resources. Therefore it is very exciting to see if this plan works, if it is possible for a small scale business to cover the whole chain of a complicated film production, from shoot to distribution.
With the help of the trailer and the buzz from the festivals, we hope this will be a big success and get more circulation than traditional methods.